Hanahana Magnificence Celebrates Six Years of Moral Transparency and Sustainability by Increasing Ulta Shops | Self
Hanahana Magnificence, a conscientious clear skincare firm, is popping the worldwide magnificence trade the wrong way up with its mission to extend accessibility, transparency and sustainability in all facets of its merchandise. Based by Abena Boamah-Acheampong, the model focuses on uplifting girls of colour and sourcing pure elements responsibly.
The concept for Hanahana Magnificence was born from Abena’s need to really belief her pores and skin. Fed up with the dearth of transparency within the magnificence trade, she determined to return to the fundamentals and switch to a product she knew shea butter labored for. Abena realized she may create a line of skincare merchandise that prioritized pure, nourishing elements. What units Hanahana Magnificence other than the remaining is its dedication to a good provide of shea butter from the Katariga Ladies’s Shea Cooperative in Ghana, the place girls are paid a good wage for his or her labor. The model’s merchandise are mixed with shea butter and pure oils instantly from this cooperative to create nourishing skincare merchandise that go away your pores and skin easy and moisturized.
However Hanahana Magnificence is greater than only a skincare model, it is a motion. Prioritizing sustainability and transparency, the model challenges conventional magnificence requirements and encourages girls to embrace their pure magnificence. Specializing in portraying girls of colour, Hanahana Magnificence makes a distinction within the lives of those that work with them and use their merchandise. And now, on the model’s sixth anniversary, they’re increasing their attain by partnering with mega retailer Ulta. This enlargement impacts customers and different skincare manufacturers by offering visibility into merchandise that prioritize nourishing elements and truthful workmanship practices.
In an interview with ESSENCE, founder Abena talks about Hanahana Magnificence’s origins, what this enlargement means for her, the impression she hopes to proceed to have on her group, and what’s subsequent for the rising magnificence model.
Are you able to inform ESSENCE readers how you bought began?
I used to be impressed to create Hanahana Magnificence whereas educating in Chicago and ending my grasp’s diploma in counseling psychology. I used to be eager about creating merchandise that would preserve the pores and skin I needed, go away my pores and skin easy reasonably than ashy, and face up to the Chicago chilly. So I made a decision to make merchandise for myself. And some years later, my family and friends inspired me to begin my very own enterprise. I based Hanahana Magnificence in 2017. Since then, now we have been on a path targeted on intentional development.
Congratulations on all of the success of your model! What does this enlargement in Ulta imply to you?
This enlargement at Ulta means so much in relation to reaching clients. We’re all the time speaking about accessibility as a model, by way of social impression, and likewise the accessibility of our product. Being on the cabinets at Ulta additionally permits us to advertise Hanahana Magnificence to many individuals we will not attain with our personal natural advertising and marketing. That is a part of Hanahana Magnificence’s dream to turn out to be an enormous title.
Alongside this enlargement got here a rebranding of the packaging. What’s the inspiration behind the brand new packaging and what can clients count on?
One of many issues that impressed us to vary the packaging was that we needed it to really feel like a greater expertise. One other factor that impressed the change was our clients. Everybody saved sharing that they needed greater sizes. And that is one thing we have been listening to for some time since we switched to six.8 ounces. And for us, the one strategy to meet our clients’ wants was to maneuver away from glass. I used to be hesitant about this determination as a result of we have been pushing for the sustainability and reusability of our glass packaging. With all this in thoughts, we upgraded the packaging to recyclable plastic. One other nice alternative for us to assessment our packaging and environmental efforts whereas we’re nonetheless retail-ready. It has allowed us to decrease our carbon emissions, a lighter and simpler manufacturing expertise for many who work on and purchase the product.
Shea butter is a necessary ingredient in your cream. Are you able to speak to your previous with highlight content material?
Shea butter is used not solely in Ghana but in addition in lots of northern areas and West African nations. It first began as a conventional manufacturing based mostly on household and custom, and girls created it to assist their households by way of dry climate. It has been commercialized over time and utilized in every kind of magnificence and skincare merchandise, not simply physique oil. And for me the historical past behind that is that I’ve been utilizing shea butter since childhood. We name it “nukto”. Even my mother used to make it for us with clove oil and different issues. I’ve used it for a few years.
Group and outreach is so vital to you and the model that you’ve created the Hanahana Circle of Curiosity. What do you hope to realize with this nonprofit?
Every part about Hanahana’s Circle of Care and group outreach is a part of our mission. Our purpose is to deliver a stage of humanity to the sphere of magnificence. And for us, it is the individuals who create our merchandise after which how we create a sustainable path for our clients. Our aim with Hanahana’s Concern is to provide our producers livable wages by paying twice the asking worth, offering entry to healthcare, and optimizing for the producers we work with.
What objectives have you ever already achieved with this challenge?
Since 2018, now we have held six biennial well being care days serving greater than 1,000 girls and kids within the Katara neighborhood. We’re presently disseminating the well being schooling we do as soon as a month. This contains reproductive well being teachings for colleges in producer communities. The aim of Hanahana’s Concern is just not solely to be efficient, however to encourage the individuals who work with different manufacturers and producers to work rigorously in ways in which maintain them and assist them develop.
Ghana is on the heart of this attain and is one in every of your most important cream suppliers. Are you able to speak to your connections to the group and sustainable sourcing practices?
I’m from Ghana and if I begin a enterprise that makes use of materials or supplies from Ghana, I need to make sure that I may give again and be efficient in a constructive means. I needed to intentionally create initiatives and initiatives that the group needed and wanted. All procurement practices are sustainable or moral and have been consciously created in a means that doesn’t hurt producers and the setting.
What ought to a model beginner find out about physique oils and the way can they incorporate it into their each day routine?
Our whipped physique butter is for anybody who suffers from dry pores and skin. For many who need to really feel easy. It is not only for black girls. Black girls are inspiring, however that is for everybody. And the advantages for us is how hydrating it’s for the pores and skin. It helps moisturize and offers you a stunning glow. I like to inform folks to make use of our shea physique oil on damp pores and skin, however you should utilize it on daily basis, after a bathe or earlier than mattress. In the event you’re out and about and really feel a little bit dry, that is one other smart way to make use of it. In the case of pores and skin nourishment, it’s the excellent detox masks for individuals who expertise pores and skin congestion. Subsequently, it can be used weekly or twice every week. However on the finish of the day, we create merchandise that do not peel off and have many advantages to nourish the pores and skin.
What impression do you hope to make in your sixth anniversary now and sooner or later?
Not solely is the impression I would like Hanahana to proceed to create in gross sales, however we additionally need to be a model folks can belief. We needed to be recognized for the moral requirements we set for our merchandise and the way they’re sourced sustainably and never negatively impacting the communities we supply. However I additionally need to be a supply of inspiration for different entrepreneurs who create manufacturers and act consciously. Sustainability may be very costly. Being intentional would not deliver fast outcomes, however it’s about working for one thing and rising. I would like folks to be impressed by watching us develop and seeing us fulfill the mission we shared six years in the past.
You should purchase Hanahana Magnificence at Ulta.com and HanahanaBeauty.com.